Understand, engage and activate your customer along the path to purchase
84.51° Insights delivers 35+ petabytes of first-party customer data, shopper science, and strategy, giving you unparalleled business knowledge and customer intelligence. Our insights products will help you better understand the shopper’s path to purchase, then empower you to build and execute the most comprehensive and personalized customer-centric strategies.
84.51° Stratum
84.51° Stratum is a breakthrough analytics self-serve solution that combines rich customer behavior insights with retail performance measures to deliver science-powered insights that drive results.
84.51° Stratum revolutionizes how strategic decisions are informed. Powered by first-party customer data captured from in-store and online transactions, 84.51° Stratum is the omnichannel insights solution to power merchandising, marketing, advertising and e-commerce decisions.
This allows you to:
- Get to actionable results in an easy-to-use, user interface
- Access category information across your entire portfolio of brands, with options to expand to broader categories across the entire store
- Gain deep customer understanding – including proprietary household segmentations, demographic classifications, and ability to define audience segments based on behavior
- Act on timely insights - last week’s data available Monday morning with sales and inventory measures updated daily
- Learn from 4+ years of history, and visibility across nearly 60 million households and over 2 billion annual transactions in 35 states
Research & Analytics
We apply industry-leading data science and cutting-edge techniques to address the most pressing needs of the consumer packaged goods industry.
Our data science and analytics is complemented with cutting-edge research that brings together the “what” and the “why” of consumers. The experience we have integrating the voice of the consumer with big data empowers our CPG and other clients to understand shoppers at a human level.
Collaborative Cloud
Collaborative Cloud is the ideal data science platform that puts 84.51°’s industry-leading data in an easy-to-use environment, enabling companies to unleash the potential of their data science teams.
Collaborative Cloud provides access to transaction-level data for 60MM HHs that is clean, ready to use and at basket granularity so your team can get to work executing innovative analytics and influencing consumer-centric strategies, innovating within a platform that will expand and evolve for the future.
This allows you to:
- Provide a strong foundation for your data science team, leveraging out best-in-class grocery data and our two decades of data science experience to elevate and extend the influence of your data science organization
- Make data science a competitive advantage for your organization - not just a data-driven culture but truly science-first
- Have confidence in your strategies and react quickly to unplanned disruptions
- Be recognized as thought-leaders and be your customers' first call for their toughest problems
84.51° Insights case studies
Learn how we have leveraged our breakthrough analytics solution, 84.51° Stratum and custom research & analytics to help solve our clients business challenges.
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