8451 Header 1440 X 420 Shutterstock 579721417

Understand, engage and activate your customer along the path to purchase

84.51° Insights delivers 35+ petabytes of first-party customer data, shopper science, and strategy, giving you unparalleled business knowledge and customer intelligence. Our insights products will help you better understand the shopper’s path to purchase, then empower you to build and execute the most comprehensive and personalized customer-centric strategies.

84.51° Stratum

84.51° Stratum is a breakthrough analytics self-serve solution that combines rich customer behavior insights with retail performance measures to deliver science-powered insights that drive results.

84.51° Stratum revolutionizes how strategic decisions are informed. Powered by first-party customer data captured from in-store and online transactions, 84.51° Stratum is the omnichannel insights solution to power merchandising, marketing, advertising and e-commerce decisions.

This allows you to:

  • Get to actionable results in an easy-to-use, user interface
  • Access category information across your entire portfolio of brands, with options to expand to broader categories across the entire store
  • Gain deep customer understanding – including proprietary household segmentations, demographic classifications, and ability to define audience segments based on behavior
  • Act on timely insights - last week’s data available Monday morning with sales and inventory measures updated daily
  • Learn from 4+ years of history, and visibility across nearly 60 million households and over 2 billion annual transactions in 35 states
Learn more
8451 340 X 480 160216 Getty Images 472848510 Super

84.51° Collaborative Cloud

84.51° Collaborative Cloud is the ideal data science platform that puts our first-party data in an easy-to-use, privacy compliant environment, enabling companies to unleash the potential of their data science teams.

84.51° Collaborative Cloud provides access to unaggregated transaction-level data with a persistent household identifier for nearly 60MM HHs that is clean, ready to use and at basket granularity so your team can get to work executing innovative analytics and influencing consumer-centric strategies, innovating within a platform that will expand and evolve for the future.

This allows you to:

  • Provide a strong foundation for your data science team, leveraging our best-in-class grocery data and our two decades of data science experience to elevate and extend the influence of your data science organization
  • Make data science a competitive advantage for your organization - not just a data-driven culture but truly science-first
  • Have confidence in your strategies and react quickly to unplanned disruptions
  • Control your data future
Learn more
Solutions 8451 Insights Coll Cloud 340 X 480
8451 340 X 480 Shutterstock 1327965698

Research & Analytics

We apply industry-leading data science and cutting-edge techniques to address the most pressing needs of the consumer packaged goods industry.

Our data science and analytics is complemented with cutting-edge research that brings together the “what” and the “why” of consumers. The experience we have integrating the voice of the consumer with big data empowers our CPG and other clients to understand shoppers at a human level.

Our Solutions:

  • Merchandising and Retail
  • Omnichannel
  • Brand Health and Marketing
  • Innovation
Learn more

Visit our Knowledge Hub

See what you can learn from our latest posts.

We’re leading a data revolution in the retail business, and we’re looking for partners who are ready for a deeper, more personal approach to customer engagement.

Let’s connect