Talk to the right consumer
Know you are talking to the right consumer with our robust behavioral targeting. It allows you to speak with consumers who have demonstrated the targeted behavior actions rather than relying on their memory during a screener.
Integrate behavioral and attitudinal data
Gather insights incorporating behavioral segmentations to better understand the "why" behind behavioral engagement and even incorporate advanced analytics to predict what matters for consumer engagement.
Make your research more relevant
Leverage our combined knowledge of retail and brands to scope projects that uncover insights to move your business forward.
Understand your segmentations to better design targeted activations that resonate with your core consumers.
Understand consumer perceptions and motivations around a category or brand to design activations that meet consumer needs.
Gain consumer feedback to new ideas, services, flavors or features to prioritize the innovation that resonate best with key consumer groups.
Release the product, service or brand concept that optimizes consumer reaction.
Measure the impact of changes to the aisle including planograms, displays, and signage in a virtual store setting allowing for identification of the best idea to take forward to a control store test.
7MM The number of consumers we talked to last year
New Product Trier
Provide context to behavioral perfomance of a newly launched product to inform marketing and potential product optimization.
Recall & Perceptions
Understand the breakthrough of your in-store campaigns to inform optimization of future in-store marketing tactics.
Uncover needs-based opportunities for your category or brand to drive consumer desired innovation decisions.
Predikt & Reakt
Inform category strategy by understanding the attitudinal drivers of actual sales in the category.
Understand consumers behavior in real moments to drive the right optimization and changes to the store experience and/or website.
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