Consumer Research
Real humans. Verified purchases. Quality results.
Consumer Research grounded in behaviorally verified sampling. We make research easy by focusing on what matters—real people.
Understand your consumer, better
Confidently reach consumers of your products for more accurate data and faster delivery of insights. 84.51˚ gives you the power to run single source behavioral reporting to integrate insights across data for a holistic understanding of your consumer.
Talk to the right consumer
Know you are talking to the right consumer with our robust behaviorally-verified sampling. Speak with consumers based on verified purchases rather than relying on their memory.
Integrate behavioral and attitudinal data
Gather insights incorporating behavioral segmentations to better understand the "why" behind behavioral engagement and even incorporate advanced analytics to predict what matters for consumer engagement.
Make your research more relevant
Leverage our combined knowledge of retail and brands to scope projects that uncover insights to move your business forward.
Research grounded in actual purchase behavior.
With our unique behaviorally verified approach, we sample consumers who’ve opted-in based on their verified purchase data, rather than what they recall. Just real data from real purchases – so you can make the right business decisions.
More efficient with your dollars
Higher qualification rates and more accurate data in behaviorally verified research allows you to invest your research dollars wisely.
Greater confidence in your data
Relying on behavior guarantees that 100% of the individuals in your research are engaged with your category or brand, so you can trust your results.
Clarity in your business decisions
Research shows that behaviorally verified approaches provide clearer, more actionable results, so you can make the right decisions.
Research shows: Self-claimed data compromises your research results.
Rely on 84.51°’s unique behaviorally verified sampling to have confidence in your results.
75% of respondents who self-claim to qualify shouldn’t be in your study sample
Source: Behaviorally-Verified Sampling vs. Self-Claimed Sampling: A Study on Data Quality, Effectiveness and Accuracy. 2023 by 84.51°.
84.51° Consumer Research Solutions
Explore a variety of customizable solutions to meet your research needs, whether you prefer collaborating with our expert researchers or conducting DIY research on your own.
DIY Research: Independently execute high-quality surveys with speed
84.51° In-Queries Conduct your research in an easy-to-use, self-serve consumer research platform that empowers you to design surveys yourself.
Identify top-performing concepts to optimize for launch
Concept Test Determine how well concepts resonate with key consumers and identify opportunities for improvement.
Gain confidence to implement changes in-store
Virtual In-Store Testing Uncover new opportunities for growth by isolating key variables in a virtual-store setting to understand the impact to buyer behavior and attitudes.
Full Service Research: Work with our experts to answer your most complex research questions
Real-Time Insights Work with 84.51° researchers on quick-turn research with shoppers based on verified purchase behavior, from scoping to delivery.
Measure and sell-in innovation based on real buyer feedback
New Item Concept Screener (NICS) Use data and analytics to gauge interest in innovation and prioritize concepts for launch, enhancing new item sales pitches.
Get a first-hand understanding of the shopper experience
Mobile Missions Identify opportunities to improve your shoppers’ in-store, digital or in-home experiences by understanding how they react to changes in their shopping journey.
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