Kroger Precision Marketing
Make your media budgets work harder
And brands should see measurable results on every campaign. Kroger Precision Marketing (KPM), is making advertising more transparent by closing the loop between media exposure and store sales. Brands now learn how their media investment impacts the metrics that matter like incremental sales lift, return on ad spend, category share and household penetration shifts.
“Kroger’s precision-level data and media capabilities have helped Kraft Heinz expand our consumer base by serving up the right messages at the right time, uncovering consumer-led insights that inform platform solutions, and drive trial plus repeat purchases across our portfolio.”
-Elizabeth Bennett, VP Global eCommerce, Kraft Heinz
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