Break through the noise and be relevant with your customers
Unleash your brand’s full potential. By applying our cutting edge data science and predictive analytics to an unparalleled data set, we engage customers at every point of their path to purchase – so you can meet shoppers where they are with what they need.
Turn insights into activation
By leveraging data from nearly 1 of 2 households in the U.S., we attain a deep understanding of consumer and purchase behavior, both in-store and online. We help you find the connections that inspire consumption and build brand loyalty along the path to purchase.
- Julie
48 years old; married; Nashville, TN
She is an avid digital coupon user and downloads them on Kroger.com
An active Pinterest user, always looking for the next great recipe for a family gathering
She plans ahead and buys in bulk for her family of five
- Miles
32 years old; single; Chicago, IL
He receives offers through email and direct mail, but hardly ever uses them
Frequently listens to podcasts during workouts
He shops the perimeter of the store to keep up with his healthy lifestyle
Making people's lives easier with data
How do we partner with our clients?
We provide solutions at every stage of your shopper’s journey, creating a repeatable infinite loop of engagement with consumers that grows in precision and delivers a greater return on your investment.
Making data actionable to grow your business
Our insights and marketing strategies empower the Kroger company and clients of all sizes – from emerging brands to the most established brands – attracting a prestigious list of more than 1,500 consumer packaged goods companies, agencies, publishers and business-affiliated partners, who are engaging with us in grocery, health, beauty and personal care categories.
Visit our Knowledge Hub
See what you can learn from our latest posts.
