Data science is our DNA.
Using a proprietary suite of tools and technology, we deliver unparalleled data science and predictive analytics to transform customer data into actionable knowledge. We deliver personalized marketing strategies for customers of Kroger and more than 1,400 consumer-packaged-goods companies.
Check out 84.51° Stratum, the breakthrough analytics solution that delivers science-powered insights that drive results.
Kroger Precision Marketing
We help you deliver the right message to the right customer in the right way.
The Uplow'd Podcast
In our latest podcast episode, Terron Wilson brings us up to speed on all the efforts to maintain 84.51's culture of Diversity and Inclusion.
How we do data science
We look for ways to serve up awesome customer experiences using cutting-edge science and technology. We gather and analyze data from more than 60 million U.S households, resulting in meaningful insights and executions that drive business results.See our data science
Check Us Out
We're always looking for free thinkers who are passionate about using data and science to deliver game-changing customer experiences.VIEW CAREERS
Sophisticated science hides in small details
We dig deep into data sources to design and build truly personalized applications and communications for our customers and clients. We believe every customer and client is unique — smart technology is how we channel that uniqueness to provide meaningful outcomes at scale.See our services
Secret’s in the sauce
We create unique applications with underlying high-tech data science. Our platforms enable self-serve insights and yield predictive and prescriptive analytics for powerful retail activations.learn more