48 years old; married; Nashville, TN
She is an avid digital coupon user and downloads them on Kroger.com
An active Pinterest user, always looking for the next great recipe for a family gathering
She plans ahead and buys in bulk for her family of five
32 years old; single; Chicago, IL
He receives offers through email and direct mail, but hardly ever uses them
Frequently listens to podcasts during workouts
He shops the perimeter of the store to keep up with his healthy lifestyle
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