Data science is our DNA.

Using a proprietary suite of tools and technology, we deliver unparalleled data science and predictive analytics to transform customer data into actionable knowledge. We deliver personalized marketing strategies for customers of Kroger and more than 1,400 consumer-packaged-goods companies.

84.51° Stratum

Check out 84.51° Stratum, the breakthrough analytics solution that delivers science-powered insights that drive results.

Kroger Precision Marketing

We help you deliver the right message to the right customer in the right way.

The Uplow'd Podcast

In our latest podcast episode, Terron Wilson brings us up to speed on all the efforts to maintain 84.51's culture of Diversity and Inclusion.

Secret's in the sauce

We provide unique personalized marketing strategies to connect with your customers. Our products enable self-serve insights and yield predictive and prescriptive analytics through high-tech data science.

Our Products Our Services
Woman using Kroger app in store

How we do data science

We look for ways to serve up awesome customer experiences using cutting-edge science and technology. We gather and analyze data from more than 60 million U.S households, resulting in meaningful insights and executions that drive business results.

See our data science
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Hear from Employees

See what it’s like working at 84.51° directly from the people who make us great.

GET TO KNOW US
Two 84.51° employees chat in the break room

84.51° Perks

Yes, we have the standard packages, but it’s the added benefits that make a career at 84.51° so sweet.

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Employees walk into the 84.51° building

Check Us Out

We're always looking for free thinkers who are passionate about using data and science to deliver game-changing customer experiences.

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Two employees work together to build personalized communications for customers and clients

Sophisticated science hides in small details

We dig deep into data sources to design and build truly personalized applications and communications for our customers and clients. We believe every customer and client is unique — smart technology is how we channel that uniqueness to provide meaningful outcomes at scale.

See our services
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News & Highlights

See what 84.51° is up to.

READ THE LATEST
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Success Stories

What better showcases the results we achieve than our collection of case studies?

SEE FOR YOURSELF
Birds-eye view of 84.51° employees working together to create unique applications

Secret’s in the sauce

We create unique applications with underlying high-tech data science. Our platforms enable self-serve insights and yield predictive and prescriptive analytics for powerful retail activations.

learn more