Loyal customers are the priority
Loyal Customers are extremely valuable to both retailers and brands. On average, 1 loyal customer is worth 10 non-loyal customers.
Designed to reward & retain top customers
Kroger’s Best Customer Communications vehicles reach highly loyal Kroger shoppers and deliver personalized offers for the brands and items that they love; rewarding and growing their loyalty over time.
Rewarding Loyalty is a profitable for all
Best Customer Communication tactics contribute more to overall dollar sales at Kroger than any other marketing lever; in excess of $1.8BN worth of incremental sales per year. For CPGs, most BCC offers produce incremental sales returns exceeding 3:1.
Loyal Customer Mailer (LCM)
Reward and retain your best customers with highly relevant offers delivered to over 11MM Kroger customers each month. Each household receives their very own personalized mix of offers based on purchase behavior, delivered both via direct mail and digitally.
10-12% is the average redemption rate of a BCC mailer!
3x BCC produces an average of 3x in incremental sales return
Full length magazine with personalized content and offers that target a mix of current brand buyers and relevant acquisition households. Participating suppliers receive a full-page of content/equity with coupon offer included. It is distributed to 3 million customers 4 times a year both via direct mail and digitally.
New at Kroger
Targets new customers with the highest propensity to try your new items. This is a great vehicle to highlight new innovation with a relevant audience. New at Kroger is delivered 3 times per year to over 850,000 Kroger shoppers in both digital and direct mail formats.