Using data for good

Our annual silent auction brings in tens of thousands of dollars for our Degrees of Giving charities. Each year we auction off items donated by our generous local businesses, our associates auction off their time and talents through baking classes, music lessons, paint ball excursions and more. Our leadership get into the action as well, donating dinners and nights out on the town.

We have been mentoring Oyler students, grades 1-4, for over a decade. Mentoring has provided our associates an important opportunity to tangibly give back. The Al Hampton Mentoring Program is always a top-voted Degrees of Giving charity. Having the opportunity to mentor and connect with young kids has been an essential component to our employees living their purpose and loving where they work.

We continue to find creative ways to support our non-profits. That’s why we created an artistic fundraiser to support the Save the Animal Foundation. Our associates submitted pictures of their pets for $10 and volunteer artists turned them into works of art. Collectively, we raised hundreds of dollars for STAF and were wowed by our talented team (and some of their kids)!

Our Degrees of Giving volunteers assisted with checking in patients of the Cancer & Blood Diseases Institute (CBDI) at Camp Joy’s Kids Week. Camp Joy is an experiential education center that offers traditional camp programs in the summer. They serve children from low-income homes, foster care or children with chronic medical conditions.

In April 2020, 84.51° Data Scientist Charles Hoffman embarked on a mission with The City of Cincinnati, Cincinnati Children’s Hospital to make it easier for Cincinnati’s most impoverished children to access walkable food donation sites. Leveraging our data science expertise, these organizations identified where children throughout the region were most in need of food during the COVID-19 pandemic. A map, created by 84.51°, showing food distribution locations, can be viewed here.

Cancer Family Care is a nonprofit organization that helps children and adults cope with the effects of a cancer diagnosis in the family. They provide counseling, education, and support to all people touched by cancer.

We did several skills-based volunteering projects with CFC, including Donor Impact, which determined the impact of fundraising dollars year over year for the last 5-10 years. The data from this project will help CFC paint a picture of how efficient they are with the dollars they raise and how more funding could help more individuals. The end deliverable for this project is a one-pager or dashboard.

For the last two years, 84.51° data scientists have completed analysis on ZHZW’s “End Hunger Campaign”. The campaign is run from the middle of November through Christmas and encourages donations that benefit the local community.

The analysis contains common metrics we use at 84.51° including HH profiling & indexing, incremental sales, and control group comparisons. The final deliverables are shared with the ZHZW team and help inform how to run the campaign the following year. For example, the 2020 analysis helped inform the time frame for the 2021 campaign.