84.51° Collaborative Cloud

How are leading brands transforming their business with data science?
One step at a time.

Data science is ready to transform how you do business. Thankfully, you don't have to have your entire data science strategy mapped out. All you have to do is take the next step. The technology, expertise, and data of 84.51° Collaborative Cloud will help you do the rest.

Transformation starts with a self-assessment

Every organization is different. Meaning the challenges you face when it comes to leveraging data science are different. While our 84.51° Collaborative Cloud platform can help you take the next step, it's critical to first answer two key questions.

Are business decisions informed by data? We call this: Cultural Readiness

What is our level of technical expertise? We call this: Technical Maturity

Knowing your Technical Maturity and Cultural Readiness will illuminate the right path to data science transformation.

Cultural Readiness



  • Eager to start, but under-invested in data, tools, technology and talent
  • Want to get started with confidence and speed
  • Evaluating paths for acceleration

Change Makers

Change Makers

  • Staffed, invested, and bets placed
  • Want to stay ahead and lead with elevated shopper intelligence
  • Scaling capabilities, automation and value

Just Starting

Just Starting

  • Identified the need to transform into a data science-led organization
  • Want to catch up, feel behind
  • Staffing up teams, setting up organization

Untapped Potential

Untapped Potential

  • Siloed: Talented technical team, under-leveraged by the business
  • Want to unlock ROI from data science investments
  • Connecting business teams through change management strategies
Technical Maturity

84.51° Collaborative Cloud can help solve your toughest business problems.

Strengthen your strategy

Execute customized and iterative analyses to build holistic strategies for your brands, categories and innovation. Click here to hear more about the visible benefits to clients.

"Customer data will be the biggest differentiator in the next two or three years. Whoever unlocks the reams of data and uses it strategically will win."

-Angela Ahrendts, former SVP of Retail, Apple, Inc.

Win when it matters most

Move from chaos to confidence with the ability to rapidly understand disruption and create data-driven plans.

Know who to invest in

Quantify customer lifetime value and identify attributes of your best customers today and those of tomorrow.

Understand the shopper journey

Map customer e-commerce adoption and habit formation within and across categories to get ahead of the curve.

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Case study

Building a 2021 forecasting model to account for new and lapsed COVID buyers.

Learn how Conagra Brands optimizes shopper retention efforts with 84.51° Collaborative Cloud.

Case study
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Our transaction data. Your experts. Data science unleashed.

Access to granular, high-quality, first-party shopper data

We give you access to UPC-level unaggregated data from 2 billion annual transactions from over 62 million households with a persistent household identifier. Our data is omnichannel, longitudinal and privacy compliant.

Data that is actionable and easy to use

You’ll get ready-to-use data that has been prepped, cleaned and updated weekly in a collaborative environment. In fact, we’ve ranked #1 in sharing actionable shopper insights by Path to Purchase IQ, Trends Report 2023.

Availability of data science resources

Many organizations don’t have the people, the playbook or the algorithms to take full advantage of retail data. With our data science concierge service, you can tap into our 20 years of experience to choose your level of service.

Access the most robust first-party transaction data

We’re leading a data revolution in the retail business, and we’re looking for partners who are ready for a deeper, more personal approach to customer engagement.

Let’s connect