84.51°
Collaborative Cloud
How are leading brands transforming their business with data science?
One step at a time.
Data science is ready to transform how you do business. Thankfully, you don't have to have your entire data science strategy mapped out. All you have to do is take the next step. The technology, expertise, and data of 84.51° Collaborative Cloud will help you do the rest.
84.51° Collaborative Cloud in action
The possibilities for this data science platform are vast. We help data science and business teams solve the toughest problems together in these key areas: category management, assortment, customer trends, ecommerce, innovation, pricing and promotion, and supply chain.
Here’s how leading consumer packaged goods companies (CPGs) are already using the 84.51° Collaborative Cloud platform to leverage data science for a competitive advantage
Data democratization and centralization
Getting our point-of-sale and customer data back into their own data lake and integrating BI tools for function-specific or cross-retailer dashboards, so they can monitor initiative results in near-real time.
Price, Promotion, Trade and Marketing Optimization
Uncovering insights around item-level elasticities, shopper sensitivities and retail media audiences to make their dollars work harder.
Customer Segmentation & Lifetime Value
Identifying which customers matter most to a brand, and which customers present opportunities. Constructing propensity or lookalike models to create a plan for growth, then activating through pricing, promo, and targeting offers.
Revenue Growth Management and New Item Launches
Optimizing the shelf set, identifying where to expand the brand, and tracking how launches are performing with key segments. Testing in-store and digital tactics to create more successful launches.
Our transaction data. Your experts. Data science unleashed.
Robust first-party data
84.51° Collaborative Cloud users get access to UPC-level, unaggregated data from 2 billion annual transactions with a persistent household identifier. This ready-to-use data is prepped, cleaned and updated weekly in a collaborative environment.
Strategic consulting
84.51° has nearly two decades of data science consulting experience and can help your business and data science teams gain alignment on the most important business problems to solve. We provide ongoing consulting through the duration of your subscription, which means you spend dedicated time with our data scientists each week.
Intuitive data science platform
You can build your own code, models and IP to accompany our robust data asset, in an environment that best serves your unique data needs. To help get started, we also offer pre-built code and data science packages, which helps you answer a variety of the most common business questions.
Multiple coding languages
84.51° Collaborative Cloud is designed for data science teams who are writing code in Python, SQL, Scala and R, and are applying modeling to transaction-level data. The power of this solution lies in our core areas of 84.51° expertise: data and data science consulting, all made available through our industry-leading technology platforms.
“We look forward to continued opportunities to drive conversion and category growth in-store and online, with true collaboration to meet the right customers we identify as high-value shoppers in the 84.51° Collaborative Cloud platform.”
Kim Viccaro: North America Data Strategy & Activation Lead, Kenvue
Solutions for all levels of data science sophistication
Every organization is different, and so are the challenges you face whem leveraging data science. Our 84.51° Collaborative Cloud platform can help you take the next step to data science transformation, no matter where you fall on the spectrum of sophistication. The process begins with an important self-assessment acheived by asking two key questions:
Are business decisions informed by data? We call this: Cultural Readiness
What is your level of technical expertise? We call this: Technical Maturity
Knowing your Technical Maturity and Cultural Readiness will illuminate the right path to transformation.
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