Nearly 60 Million Households
With first-party data from nearly 60 million households (nearly 1 out of 2 in the U.S.), there is immense opportunity to learn from 84.51° households to inform strategy. The numbers tell the story.
Transactions Captured Each Year
Each transaction captures the date, day of week, time, store, state, division of purchase, products purchased, and more – along with associated household information based on the loyalty card.
Getting to the Heart of Your Business Question
84.51° insights account managers and data science teams can help you align on analysis scope, goals, and then help you find a solution.
35+ petabytes of first-party customer data to leverage in Behavioral Analytics projects
An in-depth analysis of migration trends for your brands, categories, or other custom product groups. Find out where shoppers are, and are going, to get ahead of the future and drive strategic decisions to positively impact product performance.
Understand the increase of digital use and inform strategies to meet evolving customer needs and keep pace with competition.
Optimize your product placement, determine the best shelf / aisle flow to benefit the customer, your products, and the category.
With the rise in e-commerce comes a need to understand the digital shopper in order to optimize the online experience. The Clickstream Scorecard provides insight on shopping behavior via Kroger’s digital properties (web and app). Learn HOW customers shop online to strategically meet shoppers where purchase decisions are being made.
Identify which household attributes drive heavy demand for both your brand and its category to enable improved sales performance. Target growth with priority brands by learning where unmet opportunity remains – powered by machine-learning data science, delivering granular household and geographical analysis.