Behavioral Analytics

35+ petabytes of first party customer data, our science - no crystal ball needed

Through our research & analytics solutions, we apply industry-leading data science to deliver actionable insights through proven solutions, spanning quick-turn products to highly-personalized insights projects that range from descriptive and diagnostic to predictive and prescriptive. 84.51°'s behavioral analytics empower our partners to make informed decisions that drive results.

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Leverage the most robust first-party grocery shopper behavior data for analysis needs.

The remarkable breadth and depth of our unique behavioral data asset and complimentary capabilities allow us to answer a wide variety of business questions. Our ability to analyze niche shopper populations – while still maintaining robust sample size – powers our dynamic analyses and provides our clients with complete confidence in understanding shopper behavior.

Over 62 Million U.S. Households

With first-party data from over 62 million households, there is immense opportunity to learn from 84.51° households to inform strategy. The numbers tell the story.

Transactions Captured Each Year

Each transaction captures the date, day of week, time, store, state, division of purchase, products purchased, and more – along with associated household information based on the loyalty card.

Getting to the Heart of Your Business Question

84.51° insights account managers and data science teams can help you align on analysis scope, goals, and then help you find a solution.

Bring us your most complex shopper questions

Tell us all your shopper insights needs! We can leverage the best data, science, and people to deliver the answers.

SOMETHING FOR EVERYONE Whether your insights needs can be met with one of our standardized quick-turn products or a highly-custom project, we can help answer anything, all with a strong foundation of shopper-science at the core of each analysis.
LEVERAGE EXISTING PRODUCTS If your insights needs can be met with an existing product, we will work with you to align on parameters for analysis and actionable learnings will be delivered within weeks – depending on product and scope.
BUILD-YOUR-OWN ANALYSIS If your insights needs are a bit more complex, we will partner closely with you to design and develop a custom analysis that delivers actionable insights to meet your precise needs.

84.51° Behavioral Analytics Solutions

Our proven, out-of-the-box solutions include:

35+ petabytes of first-party customer data to leverage in Behavioral Analytics projects

Migration Analysis

An in-depth analysis of migration trends for your brands, categories, or other custom product groups. Find out where shoppers are, and are going, to get ahead of the future and drive strategic decisions to positively impact product performance.

Modality Scorecard

Understand the increase of digital use and inform strategies to meet evolving customer needs and keep pace with competition.

Adjacency Optimization

Optimize your product placement, determine the best shelf / aisle flow to benefit the customer, your products, and the category.

Clickstream Scorecard

With the rise in e-commerce comes a need to understand the digital shopper in order to optimize the online experience. The Clickstream Scorecard provides insight on shopping behavior via Kroger’s digital properties (web and app). Learn HOW customers shop online to strategically meet shoppers where purchase decisions are being made.

Demand Drivers

Identify which household attributes drive heavy demand for both your brand and its category to enable improved sales performance. Target growth with priority brands by learning where unmet opportunity remains – powered by machine-learning data science, delivering granular household and geographical analysis.

We’re leading a data revolution in the retail business, and we’re looking for partners who are ready for a deeper, more personal approach to customer engagement.

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