WHO WE ARE
We put customers first in everything we do
What we believe
A spirit of "Limitless Minds, Fearless Hearts and Relentless Delivery" drives everything we do. We use a proprietary suite of tools and technology to uncover relevant customer patterns, and are committed to helping clients develop, nurture and embrace customer-driven relationships. We believe if you utilize sophisticated science, the result will be amazing customer experiences that drive real business growth.
personalized offers delivered last year
of customer data
shopping baskets analyzed
data-scoring models used
84.51° represents the longitude of our headquarters in Cincinnati, but it’s also a nod to our explorer’s mindset and longitudinal approach to collecting data. We immerse ourselves in data and analytic science in search of knowledge and understanding.
Stuart Aitken, CEO
From Scotland by way of South Africa, Stuart understands the diversity of values that drives individual decisions. He’s a firm believer in the power of the customer, so it makes sense he would end up at 84.51°. As our CEO, he encourages us to challenge industry norms and always put the customer first.
Milen Mahadevan, COO
Milen is our COO and catalyst for innovation, keeping us at the forefront of data analytics. He has the vision and leadership necessary to deliver results for our clients and inspires us to be at the forefront of emerging technologies.
Megan is a results-oriented shopper insights expert with a history of leveraging data to creatively solve business challenges. As Senior VP of Customer Strategy & Activation, she is responsible for creating a 360° view of the customer to design new experiences and create operational efficiencies.
Named one of Progressive Grocer’s “Top Women in Grocery” in 2017, Allison is Senior VP of Client Leadership and a proven leader with more than 10 years of experience in a variety of leadership roles at 84.51°. Among her many strengths is her ability to build relationships with clients and utilize customer data across departments.
As our Senior VP of Customer Communications & Media, Bob helps Kroger and CPG brands create relevant and personalized offers for customers – strengthening both their interaction with brands and their loyalty to Kroger. He joined the company in 2004 and led the company’s initial engagement with CPG giants General Mills, Kraft, PepsiCo and Procter & Gamble.
A 2018 Progressive Grocer GenNext award winner, Cara Pratt, VP of Customer Communications, Product Strategy & Innovation, led the development and launch of Kroger Precision Marketing. Under her guidance, KPM has delivered industry-leading returns on ad spend for CPGs and new revenue streams for Kroger.
A seasoned analytics professional, Dawn is our VP for Communications & Media. She is well-regarded in the 84.51° and Cincinnati community, serving as a member of the 84.51° Business Network Leadership Team and as Event Planning Content Chair for the Network of Executive Women’s Cincinnati Leadership Team.