WHO WE ARE
We put customers first in everything we do
What we believe
A spirit of "Limitless Minds, Fearless Hearts and Relentless Delivery" drives everything we do. We use a proprietary suite of tools and technology to uncover relevant customer patterns, and are committed to helping clients develop, nurture and embrace customer-driven relationships. We believe if you utilize sophisticated science, the result will be amazing customer experiences that drive real business growth.
personalized offers delivered last year
of customer data
shopping baskets analyzed
data-scoring models used
84.51° represents the longitude of our headquarters in Cincinnati, but it’s also a nod to our explorer’s mindset and longitudinal approach to collecting data. We immerse ourselves in data and analytic science in search of knowledge and understanding.
Milen Mahadevan, President
As our President, Milen is responsible for the day-to-day leadership, management and vision for 84.51° to deliver best-in-class results for The Kroger Co. and its consumer-packaged-goods partners.
As our Senior VP of Customer Communications & Media, Bob helps Kroger and CPG brands create relevant and personalized offers for customers – strengthening both their interaction with brands and their loyalty to Kroger. He joined the company in 2004 and led the company’s initial engagement with CPG giants General Mills, Kraft, PepsiCo and Procter & Gamble.
Cara Pratt, Senior VP of Media, is a trailblazer in the retail media advertising space. Through Pratt's leadership, Kroger Precision Marketing has pushed the industry to provide more transparency and accountability to brand advertisers.
Named one of Progressive Grocer’s “Top Women in Grocery” in 2017, Allison is Senior VP of Client Leadership and a proven leader with more than 10 years of experience in a variety of leadership roles at 84.51°. Among her many strengths is her ability to build relationships with clients and utilize customer data across departments.