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Using data for good

The mission of Living Our Purpose is to both personalize and amplify the brand’s value-led culture and personality. Through our work, we will live the 84.51° purpose: making peoples’ lives easier.

We’re good people. And good neighbors, too.

We’re known for our enthusiasm, camaraderie and diligence, and we want to share those great qualities with the communities where we live. That’s why we step outside our day-to-day business to serve our neighbors... And we have fun doing it.

"Living Our Purpose is not just about making our partners and their customers' lives easier, it's also about doing the same in society – in the communities in which we live and work. Great organizations need to be defined by their character, and I know 84.51° is one of those great organizations that looks to make a positive change in the lives of individuals and the world at large however we can." - Milen Mahadevan, President

Degrees of Giving

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Corporate social responsibility

Each year, we give back to nonprofits focused on STEM, food insecurity and enriching our youth and communities. But we know our associates have passions beyond that. Every 84.51° associate with an active engagement with a charity – such as a board or committee position – is eligible to request a donation.

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Zero Hunger | Zero Waste

Living Our Purpose is about the work that gives back to our communities – creating change bigger than selling groceries and aligning to Kroger’s overall mission of feeding the human spirit. The best way to contribute to The Kroger Co. Zero Hunger | Zero Waste Foundation is by rounding up to the nearest dollar at checkouts across the Kroger family of stores, add a tax-free donation to your online grocery order, or by volunteering at your local foodbank or community cleanup effort.  

Learn more

Investing our talent

84.51° Skills-Based Volunteering provides our consultants, engineers and data scientists the opportunity to make a meaningful difference in their community while refining their talents.

Hunger Mapping ensures food access for our most vulnerable

When the COVID-19 pandemic hit in spring of 2020, Cincinnati Public School closed, and kids were left with no secure access to meals. The community quickly came together to create food access solutions, powered by 84.51° Food Access Maps that ensured that all kids living in food-insecure communities were within a one-mile walking distance to a meal distribution hub. The impact of this work had a profound affect on communities as kids and their families were guaranteed access to nutritious food. Learn more.

“Our city came together during the pandemic to ensure that every family had access to healthy food. It was absolutely remarkable, and could not have been possible without the mapping and data support provided by 84.51°. Partners need to know exactly where to go to make sure everyone got food, and 84.51° made that possible.”

-Cincinnati City Councilman, Greg Landsman

Identifying the determinants of recidivism for our homeless community

Since 2007, Strategies to End Homelessness has led a coordinated community effort to end homelessness in Greater Cincinnati and 84.51° has been their data and analytics partner for years. Our talented data scientists have worked directly with the STEH science team to build models and dashboards predicting indicators of homeless recidivism. Through the power of data, STEH has made incremental steps improving outcomes through street outreach and rapid rehousing programs.

“As we have built our data analysis capacity from scratch, 84.51° has helped us see what was possible, chart a plan and overcome obstacles every step of the way. From helping debug code to offering advice on building a data-driven culture, 84.51°’s expertise has been invaluable.”

-Kevin Finn, Executive Director Strategies to End Homelessness