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Michael Schuh

VP, Media Strategy, Kroger Precision Marketing at 84.51° Subject Matter Expert
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About Michael

As Vice President of Media Strategy, Michael Schuh and his team develop retail media products across Kroger’s onsite and off-site channels to drive measurable business impact for advertisers. His responsibilities include leading the overall media product strategy including technical, content, commercial, and partnership considerations.

Kroger digital properties and offsite partnerships are evolving rapidly, set the pace for retail media, and present a tremendous opportunity for brands to engage with digitally active customers at the point of purchase. Michael is accountable for ensuring Kroger, consumer packaged goods companies and media agencies have a robust, high impact product mix to execute advertising plans.

Prior to his current role, Michael spent three years working closely with global retailers at dunnhumby as a product manager across a suite of pricing and promotions software. Prior to 84.51°/dunnhumby, Michael spent two years at Booz Allen Hamilton as a senior consultant, working with public sector agencies to streamline their data and reporting assets.

Michael has a BS in systems engineering from the University of Virginia.

Hear from Michael Schuh

Discover Michael’s thoughts on how changes to media consumption affect KPM, how data analytics helps to deliver relevant advertising, and much more.

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