Kroger Precision Marketing: People need advertising that works harder
While so many retailers were mightily affected by the pandemic in terms of in-store shopping, grocers have still had plenty of foot traffic from consumers and shoppers from Instacart and other services. As such, they’ve had to meet their customers where they are, and adapt their methods for reaching them.
In this episode of Identity Architects podcast, Michael Schuh, VP of Media Strategy for Kroger Precision Marketing, joins COO Lauren Wetzel to discuss the retail media landscape, how data can improve the customer experience, how Kroger drives customer loyalty, the recently launched Kroger Private Marketplace, and more.
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