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Cara Pratt

Senior VP, Kroger Precision Marketing at 84.51°Subject Matter Expert
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About Cara

As Senior Vice President of Kroger Precision Marketing (KPM), Cara Pratt is a recognized pioneer in the retail media industry. She oversees strategy, media product development, sales, and operations of in-store, onsite and off-site media advertising. With a vision to create a more transparent and effective media landscape for consumer-packaged goods brands, she was instrumental in the creation of Kroger Precision Marketing which closes the loop between media exposure and store sales. Cara sits on the business leadership team for 84.51° and leads a growing cross-functional group committed to ensuring Kroger Precision Marketing is more addressable, more actionable, and more accountable than other media options.

In 2022, Cara was recognized as one of the Ad Age Leading Women, and she was also honored with the Catalyst Award at the 2022 Top Women in Media and Ad Tech Awards. In 2020, she was recognized as one of the Top Women in Grocery by Progressive Grocer.

Prior to 84.51°, Cara held multiple leadership roles with dunnhumbyUSA during her 12-year tenure, including her most recent as Senior Vice President of Specialty Retail & Sector Expansion. In this role, Cara focused on loyalty design, price and promotion optimization, and direct-to-consumer activation in retail and new sectors.

Cara holds a Bachelor of Arts in Economics and a Communications Minor from Denison University. She’s a mentor for women in business and an active member of the Interactive Advertising Bureau.

Cara grew up traveling the world, living in Sao Paulo, Brazil, for 6.5 years and Brussels, Belgium, for six months. Cara and her husband live in Cincinnati with their two children. Cara is a sports enthusiast and has a passion for photography.

Hear from Cara Pratt

Discover Cara’s thoughts on the future of retail media, retail media trends, how KPM is transforming the media advertising industry, and much more.

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