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Kroger Precision Marketing on the future of retail media
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Kroger Precision Marketing's Cara Pratt joins Jack Neff to discuss how retail media is flipping the funnel and moving beyond promotions as agencies and brand marketers get more involved.
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Cara Pratt, Senior VP, Kroger Precision Marketing at 84.51°
Subject Matter Expert
As Senior Vice President of Kroger Precision Marketing (KPM), Cara Pratt is a recognized pioneer in the retail media industry. She oversees strategy, media product development, sales, and operations of in-store, onsit...learn more
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