Ad Exchanger Talks

Retail Media is back, with Kroger SVP Cara Pratt

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By: Cara Pratt, Senior VP, Kroger Precision Marketing at 84.51°
Subject Matter Expert

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Retail media is returning to the spotlight after its heyday of mascot-branded cereals in Saturday morning TV cartoons, newspaper circulars and cardboard cutouts in store aisles. This time, retail media is powered by first-party purchase data and loyalty programs. AdExchanger spoke to SVP of Kroger Precision Marketing Cara Pratt, an OG when it comes to OGs (online groceries, that is).

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Cara Pratt, Senior VP, Kroger Precision Marketing at 84.51°
Subject Matter Expert
As Senior Vice President of Kroger Precision Marketing (KPM), Cara Pratt is a recognized pioneer in the retail media industry. She oversees strategy, media product development, sales, and operations of in-store, onsit...learn more

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