Cara PrattSenior VP, Kroger Precision Marketing at 84.51°Subject Matter Expert
As Senior Vice President of Kroger Precision Marketing (KPM), Cara Pratt is a passionate disruptor in the media advertising industry. Media is an important pillar of Kroger’s alternative business, and Cara oversees the product development, sales, and operations of in-store, onsite and off-site advertising. With a vision to create a more transparent and effective media landscape for consumer-packaged goods brands, she was instrumental in the creation of Kroger Precision Marketing which closes the loop between media exposure and store sales. She leads a growing cross-functional team committed to ensuring Kroger Precision Marketing is more addressable, more actionable and more accountable than other media options. Pratt sits on the business leadership team for 84.51°.
Prior to 84.51°, Cara held multiple leadership roles with dunnhumbyUSA during her 12-year tenure, including her most recent as Senior Vice President of Specialty Retail & Sector Expansion. In this role, she focused on loyalty design, price and promotion optimization, and direct-to-consumer activation in retail and new sectors.
Cara holds a Bachelor of Arts in Economics from Denison University. She’s also on the board of trustees for Mount St. Joseph University and a member of the Network of Executive Women in Cincinnati.
Hear from Cara Pratt
Discover Cara’s thoughts on the future of retail media, retail media trends, how KPM is transforming the media advertising industry, and much more.
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