May 21 (Reuters) - Target, looking for a path ​out of a long sales slump, is zeroing in on young families to build a loyal customer base ‌among consumers who in recent years have moved towards low-price competitors like Walmart and TJX.

The retailer sees a potential edge for itself by hooking new parents, and keeping them coming back as their kids get older. If Walmart is the consensus one-stop shop for families' daily needs like milk, bread ​and diapers, Target says it wants to be the place those families go for more personalized items such as baby ​clothes, toy sets and vitamin regimens.

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