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Kroger’s data science company on shopper personalization
![Tip Of The Iceberg](https://images.ctfassets.net/c23k8ps4z1xm/625ZLljmXzEM4FtsYU25R9/10a608d2b7c8f1bfb458a2bab2e0f453/Tip_of_the_Iceberg.jpg?w=900&h=635&fl=progressive&q=50&fm=jpg)
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You know the saying, "It's not all about you?" Well, it is — when it comes to what consumers want from their fresh fruit and vegetable shopping experience. They want personalization. Retailers can use this knowledge to answer these questions: How can retailers use their produce-shopper data to sell more produce, to gain and retain consumer loyalty and to keep shoppers engaged?
Kroger's retail data science, insights and media company, 84.51°, has been studying these questions. Becky Eldredge, vice president of commercial customer media and loyalty at 84.51°, has some answers. Listen to this episode of the "Tip of the Iceberg" podcast for a chat with Eldredge about the company's research and findings. And learn what retailers and produce marketers can do with this knowledge.
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