As VP of Commercial Loyalty, Becky Eldredge is responsible for driving accelerated growth for Kroger's industry-leading commercial loyalty portfolio.
Since joining 84.51°, formerly dunnhumbyUSA, in 2004, Becky has held various leadership positions driving growth with our CPG partners using our proprietary insights, and media, and loyalty portfolios and partnering with Kroger on evolving our formats and loyalty strategy. She founded the company’s Consulting function and turned its loyalty marketing business to a growth business for the company.
Prior to 84.51°, she held category management and sales roles at KAO Brands – most notably leading category management work at Walmart. She began her career at IRI.
Becky has an MBA from Xavier University and a Bachelor of Science in Marketing from Miami University. Her accolades include: Cincinnati Chamber WE LEAD Member (2019), Kroger Convenience Store Make a Difference Award (2014), Network of Executive Women’s National Best of the Best Team Award (2013), and Network of Executive Women-Cincinnati Region Ambassador of the Year Award (2011).