8451 Knowledge Hub Image Assets 900 X 635 R 2 1

Supermarket Perimeter: The post-pandemic grocery shopper

July 29, 2021

Shoppers are returning to brick-and-mortar grocery stores, but they’re not giving up e-commerce entirely. Consumers settling into new post-COVID habits are exercising their options, from in-store shopping to pickup and delivery, according to a report from 84.51°, a retail data science company and Kroger Co. subsidiary.

“We are seeing the hybrid shopper really get cemented into the retail landscape,” said Barbara Connors, vice president of commercial insights at 84.51°. “That’s something that is here to stay.”

Click here to read the full Supermarket Perimeter article.

Visit our knowledge hub

See what you can learn from our latest posts.