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Research shows: Brands may be basing major business decisions on fundamentally flawed data

In a time where data is abundant and time is finite, it can be easy to opt for data that is “good enough.” 84.51° embarked on a journey to understand if research could truly be “good enough."

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Download the comprehensive research study:

Behaviorally-verified sampling vs. self-claimed sampling: A study on data quality, effectiveness and accuracy  

Inside you'll discover:

  • How sample quality changes your research outcomes and affects key decision-making metrics
  • Research findings on the key differences between self-claimed and behaviorally-verified research sampling methods
  • Which survey sampling method is susceptible to bots and fraudulent responses – and which one combats them
  • Actionable tips for ensuring data quality and reliable survey results

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