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Kroger Precision Marketing Partners with Pinterest on Targeting and Closed Loop Measurement

The Kroger Co. and Kroger Precision Marketing (KPM) are excited to announce a strategic integrated media and measurement relationship with Pinterest. This relationship enables advertisers to leverage Kroger's first-party data for targeting on Pinterest and effectively track from digital inspiration to purchase via closed-loop measurement – a strong point of differentiation in the marketplace.

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We’re leading a data revolution in the retail business, and we’re looking for partners who are ready for a deeper, more personal approach to customer engagement.

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