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Kroger Precision Marketing Partners with Pinterest on Targeting and Closed Loop Measurement

March 14, 2019

The Kroger Co. and Kroger Precision Marketing (KPM) are excited to announce a strategic integrated media and measurement relationship with Pinterest. This relationship enables advertisers to leverage Kroger's first-party data for targeting on Pinterest and effectively track from digital inspiration to purchase via closed-loop measurement – a strong point of differentiation in the marketplace.

To read the full press release, click here.

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