Kroger Precision Marketing Partners with Pinterest on Targeting and Closed Loop Measurement

March 14, 2019

Share

The Kroger Co. and Kroger Precision Marketing (KPM) are excited to announce a strategic integrated media and measurement relationship with Pinterest. This relationship enables advertisers to leverage Kroger's first-party data for targeting on Pinterest and effectively track from digital inspiration to purchase via closed-loop measurement – a strong point of differentiation in the marketplace.

To read the full press release, click here.

Visit our knowledge hub

See what you can learn from our latest posts.

Understanding consumer shifts from animal-based to plant-based foods in the retail environment

1 MIN READ

Creating a better search experience with dynamic and personalized sponsored ads

1 MIN READ

What it’ll take to get more women into data scienceData Science

Winsight Grocery Business: Convenience, accuracy are keys to capturing omnichannel shoppersInsights & Activation

Progressive Grocer: Consumers Are in a Clean and Tidy MoodInsights & Activation

View All Posts

We’re leading a data revolution in the retail business, and we’re looking for partners who are ready for a deeper, more personal approach to customer engagement.

Let’s connect

Kroger Precision Marketing Partners with Pinterest on Targeting and Closed Loop Measurement

Visit our knowledge hub

Understanding consumer shifts from animal-based to plant-based foods in the retail environment

Creating a better search experience with dynamic and personalized sponsored ads

Podcast

Careers @ 84.51°