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Digiday: Measurement is the word defining retail media right now

Brands are demanding consistency and clarity in measuring the success of their investments in retailers’ ad businesses.

What incrementality attempts to measure is whether a sale happened because of a certain retail media spend or advertisement — or whether or not a sale would have happened even if the brand didn’t spend on retail media.

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We’re leading a data revolution in the retail business, and we’re looking for partners who are ready for a deeper, more personal approach to customer engagement.

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