The Drum: The grocery cart knows you better than demographics do
Grocery data is emerging as one of the most powerful signals in advertising. At AWNY, Kroger Precision Marketing and partners revealed how retail media is evolving from audience targeting to cross-category activation, giving brands new ways to reach consumers with precision.
We’re leading a data revolution in the retail business, and we’re looking for partners who are ready for a deeper, more personal approach to customer engagement.
