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Smartbrief: Kroger combines retail media, insights, loyalty under one division

Kroger has unified its retail media, consumer insights and loyalty marketing services under Kroger Precision Marketing through its data arm, 84.51°, to meet brands' demands for faster insights and broader growth strategies

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We’re leading a data revolution in the retail business, and we’re looking for partners who are ready for a deeper, more personal approach to customer engagement.

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News

Smartbrief: Kroger combines retail media, insights, loyalty under one division

Visit our knowledge hub

The Current: Kroger’s Christine Foster sets success upfront for retail media gains

CDO Magazine: Inside 84.51˚’s AI Factory — How Kroger Builds Responsible AI That Doesn’t Break at Scale

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