Path To Purchase Institute: Kroger Consolidates Media, Loyalty and Insights Under RMN
Kroger Precision Marketing (KPM) is evolving into more than a retailer media network — it's now a full-service brand growth engine.
KPM has unveiled a significant organizational shift that brings together Kroger's retail media, loyalty marketing and consumer insights capabilities into one unified division within data science arm 84.51°.
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