Kroger Precision Marketing on the future of retail media

April 27, 2022

By: Cara Pratt, Senior VP, Kroger Precision Marketing at 84.51° Subject Matter Export

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Kroger Precision Marketing's Cara Pratt joins Jack Neff to discuss how retail media is flipping the funnel and moving beyond promotions as agencies and brand marketers get more involved.

Cara Pratt, Subject Matter Export

Senior VP, Kroger Precision Marketing at 84.51°

As Senior Vice President of Kroger Precision Marketing (KPM), Cara Pratt is a passionate disruptor in the media advertising industry. Media is an important pillar of Kroger’s alternative business, and Cara oversees th...

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