Kroger Precision Marketing on the future of retail media
By: Cara Pratt, Senior VP, Kroger Precision Marketing at 84.51°
Subject Matter Expert
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Kroger Precision Marketing's Cara Pratt joins Jack Neff to discuss how retail media is flipping the funnel and moving beyond promotions as agencies and brand marketers get more involved.
Cara Pratt, Senior VP, Kroger Precision Marketing at 84.51°
Subject Matter Expert
As Senior Vice President of Kroger Precision Marketing (KPM), Cara Pratt is a recognized pioneer in the retail media industry. She oversees strategy, media product development, sales, and operations of in-store, onsit...learn more
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