KPM Sets the Record Straight: Cheap Impressions Aren’t Cheap
By: Christine Foster, SVP, Kroger Precision Marketing
Subject Matter Expert
Christine Foster discusses the array of Kroger’s efforts to reduce waste including their corporate program to eliminate food waste to their recent work with Scope3 to reduce waste from their retail media business. Her advice for marketers: be intentional about driving better results in a way that’s also better for the environment.
Christine Foster, SVP, Kroger Precision Marketing
Subject Matter Expert
Christine leads Kroger Precision Marketing’s portfolio of retail media, insights, and incentive solutions. With two decades of experience in digital media, she is passionate about using precision audiences to create m...learn more
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