Kroger-owned data and media company 84.51° found 71% of consumers are planning to purchase their Valentine’s Day flowers from a grocery store as compared to 8% purchasing them through an online channel.

The 84.51° data also found that 75% of consumers plan to celebrate by buying gifts for their spouses or significant others, while 33% said they’ll buy for their children, 11% will gift to other relatives and 8% said they’ll find a way to spoil their pets.

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