Drew Hopp, Lead Business Development Consultant, Insights & Merchandising at 84.51°, along with Marty Geiger, Director & Financial Advisor at LiveWell Capital, talk about Drew’s career journey and his role at 84.51°. 84.51° is a retail data science, insights and media company. The organization helps the Kroger Company, consumer packaged goods companies, agencies, publishers and affiliated partners create more personalized and valuable experiences for shoppers across the path to purchase, from initial awareness to activation, retention and beyond. Drew elaborates on how his job at 84.51 helps brands use their data more effectively to drive positive business outcomes.

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