Retail Leader: Price Hikes Are Impacting How Consumers Shop in the Grocery Store

A whopping 82% of consumers feel that groceries are more expensive, overwhelmingly in meat and seafood, according to 84.51°, the retail data science, insights and media business of Kroger. 84.51° conducted a January survey of 400 customers who have shopped at a Kroger banner in the past three months. That’s up from 66% last year, Barbara Connors, vice president of commercial insights at 84.51°, told Retail Leader. 84.51° surveys customers every month.

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