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Don’t discount the value of online promotions

July 26, 2022

As hybrid shopping continues to be adopted, shoppers are reaping the benefits: the flexibility of shopping when they want and how they want. But there are some downsides to filling a digital cart instead of the traditional form.

Online shoppers miss the ease of comparing options and finding promotions online. In the face of tough economic times, 72% look for digital coupons and items on sale – and two-thirds of shoppers load digital coupons regardless of shopping modality. This makes it clearer than ever that the digital aisle is becoming a must-win arena for brands.

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