Omnichannel knowledge
The knowledge you need now to meet consumers where they're shopping. Download our white paper.
In it you'll discover:
- Hybrid grocery shopping has increased 2x since 2019. Learn more about these consumers, from Digital Dabblers to Digital Champs.
- The path to purchase continues to evolve - shoppers are putting different items in their basket. See what categories are ideal for each trip.
- 2 in 3 online orders are made on mobile devices. See how they are building their baskets.
- Impulse buying used to be focused on the checkout lane. See what new impulse categories have developed.