Building digital baskets one non-perishable item at a time

Grocery shopper insights tell us the digital aisle has been the choice of many – particularly ecomm savvy shoppers we like to call Digital Champs. But, as more customers adopt ecommerce, some are getting more comfortable going “all in”. But how do shoppers dip their toe in before fully submerging themselves? It starts with the non-perishable pantry and cleaning items. Unlike meat and produce, these products don’t need to be hand selected for customers to be satisfied – hence these easy-to-grab items ruling the online category.

What categories are shoppers adding to their digital cart next? Find out in our omnichannel white paper.