Omnichannel shopper insights: So long, candy and magazines… hello, flowers and wine!

By engaging in online shopping, one of the biggest things shoppers miss is the opportunity to push a literal cart through the aisles – browsing old and new products for meal inspiration. And, while they certainly don’t miss the checkout lane waits, four out of 10 online shoppers think they’re avoiding the desire to sneak that candy bar or tabloid in their cart… but there is more to it than that.

They’re right in thinking their consumer behavior is shifting. While they may be avoiding these specific categories, others have popped up consistently as last-minute adds to their digital carts. These include alcohol, flowers and beauty products.

So, what’s a brand to do? Learn more about the implications of this new consumer behavior trend in our omnichannel white paper.