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Holidays 2022: 8 key shopper insights and how brands can respond to win the in-store and digital shelf this holiday season

September 29, 2022

What’s on the horizon?

The 2022 holiday shopping season promises to be yet another unusual one. While global events are affecting supply chains and inflation levels, fewer health and safety restrictions have consumers looking forward to bringing back some of the traditions that put the “happy” in the holidays.

This year, consumers will be shopping differently for the groceries and other items that bring those celebrations to life.

The hybrid shopper is here to stay

The hybrid shopper has emerged as a growing segment of consumers who move comfortably between in-person and online shopping. Whether they’re “Digital Dabblers” or “Digital Champs,” these omnichannel shoppers will add online and in-store visits to their routines in new ways this holiday season.

Insights = opportunities

Shifting shopper behaviors will create significant opportunities for brands to drive awareness and impact holiday purchasing. Take a peek inside the minds of today’s consumers to see what they’ll be doing differently during the 2022 holidays — and why a strong omnichannel strategy will better serve their needs.

  • What will they be buying online vs. in-store?
  • Where are they planning to cut corners?
  • What are they willing to spend more on?
  • How will they be gathering this year?

Shopping modalities are shifting. Learn why it’s important to have strong in-store and online strategies to drive engagement.

  • Brand loyalty is changing with inflation. Find out which brands shoppers will still be particular about.
  • Digital touchpoints matter. See which media channels shoppers will be looking to for holiday inspiration.
  • Shoppers are looking to cut costs. Learn how to build loyalty by helping them.
  • Digital coupon use climbs during the holidays. See who is using them and how.

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