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Consumer snacking behaviors and motivations unwrapped

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For many of us, snacking is an integral part of our daily lives, offering a quick and convenient way to satisfy our cravings and provide energy boosts throughout the day. The latest edition of the Consumer Digest delves into the fascinating world of consumer snacking habits. From the frequency of snacking to the reasons behind these choices, we examine the evolving trends in snacking habits compared to a year ago and shed light on what drives consumers to try new snacks.

Which age group snacks most frequently?

The answer is consumers under 35 years old, with 74% of consumers between ages 18 and 34 enjoying a snack at least a few times per day. Our research also shows that more than half (56%) of consumers snack all year round, but the colder months, particularly winter, witness the highest snacking behavior (34% of consumers). While 60% of consumers claim their snacking habits remain consistent throughout the week, 28% say they snack more on the weekends.

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Source: 84.51° Real Time Insights, May 2023

The “why” behind snacking and reasons to try something new

The primary reason consumers reach for a snack is to fulfill cravings, according to 62% of respondents.

42% of consumers snack to accompany activities such as reading, watching TV, or playing video games.

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Source: 84.51° Real Time Insights, May 2023 Factors influencing the decision to try new snacks include:

  • 59%: The snack item is on sale

  • 58%: The flavor/texture of the snack is appealing

  • 51%: Possession of a coupon for the snack item

  • 49%: Recommendation from a friend or family member

The world of snacking continues to evolve, driven by changing consumer habits and preferences. Check out the full report for more insights on how to navigate this dynamic landscape and meet the demands of snack enthusiasts.

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