Unfazed by market conditions that have led to the price creep of Halloween treats, as well as recent trends favoring healthy alternatives to indulgent snacks, consumers have shown that, now more than ever, there is a place for candy, chocolate, and sweets.

Savvy celebrators, however, are changing how they prepare for the season: 42% of consumers begin planning for the holiday before October even begins, according to research from Kroger’s data insights arm 84.51°.

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