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AMA: How to Avoid Misrepresentation of Data | Bylined Article

8451 SME Profile Headshots 385 X 400 Michael Schuh 2 X
By: Michael Schuh, VP, Media Strategy, Kroger Precision Marketing at 84.51°
Subject Matter Expert

Audience creation data has surged in recent years, but accessing behavioral data with the same precision has been all but impossible. Michael Schuh discusses how to avoid the guesswork.

Click here to read the full AMA article.

8451 SME Profile Headshots 385 X 400 Michael Schuh 2 X
Michael Schuh, VP, Media Strategy, Kroger Precision Marketing at 84.51°
Subject Matter Expert
As Vice President of Media Strategy, Michael Schuh and his team develop retail media products across Kroger’s onsite and off-site channels to drive measurable business impact for advertisers. His responsibilities incl...learn more
8451 SME Profile Headshots 385 X 400 Michael Schuh 2 X
By: Michael Schuh, VP, Media Strategy, Kroger Precision Marketing at 84.51°
Subject Matter Expert

We’re leading a data revolution in the retail business, and we’re looking for partners who are ready for a deeper, more personal approach to customer engagement.

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