AMA: How to Avoid Misrepresentation of Data | Bylined Article
Audience creation data has surged in recent years, but accessing behavioral data with the same precision has been all but impossible. Michael Schuh discusses how to avoid the guesswork.
Michael Schuh, VP, Media Strategy, Kroger Precision Marketing at 84.51°
Subject Matter Expert
As Vice President of Media Strategy, Michael Schuh and his team develop retail media products across Kroger’s onsite and off-site channels to drive measurable business impact for advertisers. His responsibilities incl...learn more
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