Articles

Learn more about our data science and analytics with our thoroughly-researched articles.

Retail Leader: Shoppers remain cautious going into holiday season

Ad Exchanger: Conagra Data Scientist Brian Archey On Why Retail Data Should Be Bigger Than Retail Media

Path to Purchase IQ: Holiday 2021 Meet the hybrid shopper

Digiday: ‘Content and commerce are converging’: Kroger Precision Marketing SVP Cara Pratt on evolution of retail media, new offering

Industry Week: Innovation Secret? It's Never Foolproof

Adweek: Banza's Vibrant Orange and the Persuasive Power of Brand Color

Morning News Beat: In conversation: Whither the post-pandemic new normal?

The Shelby Report: 84.51° Delves Into Shifting Consumer Habits

WARC: The US bread-baking fad is over, but other COVID-induced consumer behaviors remain

MediaPost: Reflections of 9/11: How Madison Avenue Remembers It

Exclusive Q&A: Kroger sees 'hybrid shoppers' as the future of e-commerce

Performance Marketing Goes Primetime

5 Steps to More Effective Audience Targeting | Bylined Article

The Demise of Third-Party Data | Bylined Article

The Cost of Convenience: Declining Brand Loyalty | Bylined Article

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