Impacting Cincinnati

Kroger’s Secret Sauce: A Look Inside 84.51°

April 05, 2021

Listen | Spotify

84.51° uses data science to uncover customers' needs, offering personalized marketing strategies to Kroger and over 1,400 consumer-packaged-goods-companies. On this episode, Milen Mahadevan speaks to host Dmitriy Neganov on 84.51°’s value proposition, the product suite, its management method, and its people. In addition, he discusses 84.51°'s data science capabilities, industry trends, and challenges faced in an everchanging business climate.

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