Kroger’s Secret Sauce: A Look Inside 84.51°

April 05, 2021

By: Milen Mahadevan, President Subject Matter Export

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84.51° uses data science to uncover customers' needs, offering personalized marketing strategies to Kroger and over 1,400 consumer-packaged-goods-companies. On this episode, Milen Mahadevan speaks to host Dmitriy Neganov on 84.51°’s value proposition, the product suite, its management method, and its people. In addition, he discusses 84.51°'s data science capabilities, industry trends, and challenges faced in an everchanging business climate.

Milen Mahadevan, Subject Matter Export

President

Milen Mahadevan was named president in July 2020 after serving as Chief Operating Officer of 84.51°. Mahadevan is responsible for the day-to-day leadership, management and vision for 84.51° to deliver best-in-class re...

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