Outsmart your competition with data-driven shopper insights.
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What makes our data for agencies different?
What are the advantages of our data?
- Its reliability: First-party data captured from shopper loyalty cards across the United States.
- Its depth and breadth: We capture over 2 billion annual omnichannel transactions made by nearly 60 million households.
- Its timeliness: Household data is refreshed on a weekly basis and aggregated for your analysis needs.
- Its granularity: Slice and dice as you see fit down to UPC-level data, including unmasked private-label.
- Its power: Unique in-store and online insights fueled by purchases from 1 out of 2 households in the U.S.
Why is it critical your agency leverages our insights?
- Demonstrate your analytical expertise.
- Give yourself a competitive advantage in a pitch.
- Deliver exceptional value to your clients and win new ones.
- Make data-driven recommendations across strategy, creative, and media.
- Use it as supporting proof for ROI on marketing efforts.
How can teams within your agency utilize our insights?
MEDIA, BRAND, STRATEGY, & NEW BUSINESS TEAMS:
- Leverage easy-to-use reporting to quickly understand performance and shopper trends.
- Understand segmented audiences based on custom-defined shopping behavior.
DATA SCIENCE TEAMS:
- A data scientist’s dream: leverage clean, unaggregated transaction level data.
- Allow our dataset to be a foundational asset, merge your in-house data, and build amplified data models and custom analyses.
