Delivering science-powered insights that drive results
We are excited to announce the launch of Stratum, a breakthrough analytics solution that combines rich customer behavior insights with retail performance measures. Stratum will revolutionize how brands position their products with consumers — both in-store and online, as it is powered by data captured from brick and mortar as well as online transactions.
To read the full release, click here.
Read our latest AMA article, Unlocking the Power of Empathetic Product Design.
See Stratum in action
Watch our new product in action! From its personalized report libraries, to its easy-to-navigate interface, and clear charts and graphs — this will change the way you see your customers with data.
The 84.51° Difference
The power of 84.51° is our cutting edge data science and our ability to deliver holistic insights at scale powered by data captured for nearly 60 million households across 35 states.
With insights fueled by transactions from one out of every two households in the U.S., Stratum can be used to draw conclusions that are representative of consumer behavior nationally. Stratum delivers broad data assets with access to in-store and online purchases in a single view. Brands will also have greater flexibility to customize their experience — gathering data on sales performance, inventory and out-of-stocks, assortment, promotions, customer profiling and behavioral insights, new item performance, and in-store space management. Stratum offers multiple subscription packages to meet varying needs and budgets.
Stratum provides the industry-leading insights 84.51° is known for, with technology that delivers insights at the touch of a button, including:
Total Portfolio Access — Action at retail on data-driven strategies for all brands across your entire portfolio, along with a variety of product attributes.
Deep Customer Understanding — Activate, leveraging the latest in 84.51° segmentations, including behavioral loyalty across the store and multi-dimensional views of the customer.
Timely Insights — Accelerate ability to respond with insight-led recommendations, fueled by more timely customer insights.
More History — Learn from past performance and identify what's next with 4 years of historical performance and customer behavior over time.
Greater Scale — Maximize impact of customer-focused executions with greater visibility to transactions across the Kroger Enterprise, including Roundy's and Kroger digital platforms.
Understand Sales Performance, including key drivers of growth or decline, with granularity down to item and store levels. Use this information to take action with data-driven strategies across your entire portfolio of brands.
The data-science expertise of 84.51° that enables a deep customer understanding comes to life in Stratum through demographic and behavioral segmentations, such as customer dimensions and functional loyalty.
Through Customer Profiling, you are able to understand your brand customer, determine white space opportunities, and inform your activation strategies.
With Customer Behavior, thoroughly understand product level interaction with basket and cross-shop. With this deep insight, identify household preferences and opportunities for cross promotion.
See customer behavior over time through new loss retained and switching reports. These insights will enable the understanding of how customer preferences change over time and what brands are driving new households.
New Item Performance
Gain an early read on new item incrementality and utilize four years of history to create meaningful New Item Performance benchmarks to understand the impact of innovation to the category.
The richness of our insights reveal where growth is sourced from and to what extent this growth is sustainable over time.
Promotion Planning & Evaluation
With Promotion Planning & Evaluation, you'll have full visibility to your scheduled promotions to understand how the promotions fared in market, including sales lift and execution.
Utilize Assortment reports to understand how products perform within a category and evaluate products based on customer and performance metrics. Leverage these insights to recommend the right mix of products to place on the shelves for customers across the enterprise and identify opportunity areas to expand product distribution.
Inventory Tracking & Demand Forecasting
Monitor supply chain health to prevent out-of-stock conditions and ensure product availability for customer purchase. Optimize supply with daily Inventory Tracking at distribution center and at store levels and leverage Demand Forecasting to improve service levels and maximize sales opportunity.
Leverage insights across in-store and online purchase modalities to effectively engage customers across all points of purchase. With the continued expansion and growth of E-Commerce, Stratum provides visibility to customer profile and behavioral insights to maximize overall sales performance.
Expand access beyond your categories
Unlock additional insights through investment in access beyond your portfolio of brands. With Stratum expanded access, see more categories, more departments, or all departments across the store, enabling:
• Identification of emerging trends, innovation whitespace, and potential M&A opportunities
• Understanding of potential threats for cannibalization of current portfolio
• Development of cross-promotional strategies and the ability to benchmark performance
And, the variety of product attributes delivered in Stratum, including manufacturer and brand, enable an easier user experience and speed to insights. Expanded access also unlocks analytic funds, which can be leveraged for custom 84.51° insights projects.