84.51°’s Cara Pratt to participate in panel discussion at Groceryshop 2019
Who: Cara Pratt, Senior Project Manager, VP Kroger Precision Marketing Commercial & Product Strategy
What: On September 17, 84.51°'s Cara Pratt will be participating in a panel discussion at Groceryshop 2019. The discussion will center around new marketing platforms and partnerships. This session will explore how CPG brands are employing new tactics beyond traditional search, email and social marketing, and exploring new platforms to win over shoppers.
When: Tuesday, September 17, 2019
Where: The Venetian, Las Vegas, NV
Why: Today's CPG companies have a variety of new platforms to consider when it comes to marketing. Large grocery retailers have growing online advertising businesses that provide new opportunities for brands to promote products on their sites. At the same time, CPG brands are working with new partners such as meal kit providers, recipe sites and retail startups to call shoppers' attention to their products; they're also experimenting with emerging platforms such as voice-activated assistants.
With a proprietary suite of tools and cutting-edge technology, we transform customer data into actionable knowledge. We deliver unparalleled data science, predictive analytics and personalized marketing strategies that improve the customer's shopping experience, build brands and provide business results for The Kroger Co. and 1,400+ consumer-packaged-goods companies in the U.S.