CINCINNATI, Ohio – June 4, 2025 – 84.51°, a leading retail data science, insights and media company and a wholly owned subsidiary of the Kroger Co., is relocating its office in New York City to 7 Times Square. This move reflects 84.51°’s continued growth, bringing the company closer to key clients and partners in one of the world’s most influential business and media hubs, underscoring its long-term commitment to the city and its critical role in the national marketing landscape. 

The expansion is a strategic investment in 84.51°’s mission to deliver cutting-edge insights, loyalty marketing solutions and retail media advertising. With a growing team and deepening relationships with major NYC-based agency holding companies, the new office emphasizes 84.51°’s role in driving innovation through purchase-based data signals, solidifying its growing influence in the broader marketing community. 

“This expansion strengthens our commitment to the New York market as we continue building market-leading capabilities that transform how businesses understand and connect with consumers,” said Milen Mahadevan, president and CEO of 84.51°. “Our enhanced New York presence enables us to foster collaboration, innovation and deepen partnerships with our clients, helping us continue delivering bold, data-driven solutions and stay at the forefront of the retail data science and media landscape.” 

The new office enables associates, clients and agency partners to drive data and retail media forward. This space will serve as a hub for important business relationships and client meetings, further solidifying 84.51°’s understanding of how vital a presence in New York is for continued growth.  This strategic location allows 84.51° to attract and retain world-class talent from NYC's dynamic workforce while creating exciting new roles for industry-leading professionals in data science and retail media. 

"We're focused on helping brands connect with customers when it matters most - at those critical moments in their shopping journey," said Christine Foster, Senior Vice President at 84.51°. "The retail media landscape is evolving rapidly, and brands need partners who understand how to create meaningful connections. We will continue to innovate - and most importantly - build enduring emotional connections with consumers." 

With panoramic views of Midtown, the new office will play a pivotal role in 84.51°’s expansion, reinforcing its commitment to delivering customer-first solutions and driving growth for clients across industries. 

84.51° and Murray's Cheese are proud to share this space, bringing together two innovative Kroger subsidiaries under one roof. 

About 84.51° 

84.51°is a retail data science, insights and media company. We help the Kroger company, consumer packaged goods companies, agencies, publishers and affiliated partners create more personalized and valuable experiences for shoppers across the path to purchase. Powered by cutting-edge science, we utilize first-party retail data from over 62 million U.S. households to fuel a more customer-centric journey utilizing 84.51°Insights, 84.51°Loyalty Marketing and our retail media advertising solution, Kroger Precision Marketing.