Omnichannel Land: Master the strategies from clicks to bricks
Understand the hybrid shoppers’ online path to purchase.
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Inside you’ll discover:
- Who are hybrid shoppers?
- When and how do hybrid shoppers build their online baskets?
- How search terms affect the way brands appear in a shopper’s search journey.
- How shoppers pivot their purchase decisions when an item they search for is not displayed.
- When shoppers are willing vs. not willing to accept product substitutions.
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