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Omnichannel Land:  Master the strategies from clicks to bricks 

Understand the hybrid shoppers’ online path to purchase.

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Inside you’ll discover:

  • Who are hybrid shoppers?
  • When and how do hybrid shoppers build their online baskets?
  • How search terms affect the way brands appear in a shopper’s search journey.
  • How shoppers pivot their purchase decisions when an item they search for is not displayed.
  • When shoppers are willing vs. not willing to accept product substitutions.

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