Kroger's New OptUP App Combines Nutrition and Data Science to Help Shoppers Pick Healthy Foods

Healthy eating is a big thing right now. This is especially true among young people, who have even been dubbed "Generation Sensible" in some parts of the world due to the fact that they're forgoing smoking, illegal drugs, alcohol, and junk food, and instead are spending more time at the gym and making healthier choices. The knock-on effect of this is that it's making people of all ages wake up to the importance of a healthy diet and finding an answer to the worldwide obesity epidemic.

Naturally, many big brands are making moves to exploit new trends in healthy eating and living and are trying to come up with new ways to offer unique shopping experiences which help customers make the best choices for themselves and the people they care about.

Now, supermarket chain Kroger is throwing its hat into the healthy eating ring with the launch of a brand-new app.

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