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CDO Magazine: Grocery Carts to Data Streams — How Kroger Harnesses Data to Enable Customer Delight

The Kroger Co. is one of the largest retailers in the U.S. As per the company’s official LinkedIn page, the Kroger umbrella has “half a million associates across 2,800 stores in 35 states, operating two dozen grocery retail brands and 34 manufacturing and 44 distribution locations.”

In conversation with Denodo Enterprise Data Account Executive Dave Nixon, Todd James, Chief Data and Technology Officer at 84.51˚, (Kroger’s retail data science, insights, and media company), dives deep into the company's data-centric strategy, exploring how it leverages data to personalize customer experience, strategizes for AI, and empowers its workforce.

Speaking about the data strategy for enabling customer experience and customer 360, James highlights three key areas.


We’re leading a data revolution in the retail business, and we’re looking for partners who are ready for a deeper, more personal approach to customer engagement.

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