As Vice President of Strategy and Acceleration for 84.51°, Barbara Connors is an innovator, problem solver and strategist for Kroger and many of the most recognizable consumer packaged goods companies in the global grocery retail industry. She is responsible for long-range innovation planning and near-term go-to-market strategy for 84.51° Insights. Barbara brings customer-centric thought leadership to the industry and supports acceleration of 84.51°’s entire alternative profit portfolio by driving strategic alignment between Kroger and 84.51°’s 1000+ CPG clients.
Barbara brings 14 years of customer data science experience to her role at 84.51°.
She joined dunnhumbyUSA / 84.51° in 2008 and has held several leadership positions associated with both Kroger and CPGs. Her roles include work in merchandising analytics, data insights, loyalty, and media.
As a graduate of the University of Georgia’s Terry School of Business, she earned a master’s degree in marketing research.
Barbara is a recipient of the 2022 Top Women in Grocery among Senior Executives and 2023 Path to Purchase 40 Under 40.